Highway One: a community marketplace for specialty cars

Independent dealers, private owners and the enthusiasts who follow them, in one place built around the drive.

Highway One home page: The world around the drive, with a car search — Live Highway One's home page.

Live A dealer's store: profile, specialties and inventory.

The community it serves

Specialty and classic car enthusiasts follow dealers, read about the cars and the people behind them, and meet at drives and gatherings. Highway One brings that world together. Independent dealers list their inventory, private owners can advertise their own cars, and enthusiasts search by make, model, year, price and country. Visitors browse dealer and private-owner listings and can connect with the seller.

What's on it

Dealer inventory from independent specialty and classic car dealers in the United States and Europe.
For sale by owner, where private owners advertise their own car.
Stories, gatherings and a registry on Highway One's wider site.
Prices displayed in more than one currency.

How it runs on Exonome

Its own brand and domain. Highway One runs the marketplace under its own brand and domain.
Dealers are the providers, each with their own store and listings.
Owner listings sit alongside dealer inventory in the same marketplace.

What it shows anyone building a community marketplace

Build around a shared interest across regions. A community marketplace doesn't have to be local.
Give enthusiasts things to explore between purchases.
Make it clear who's behind the listing.

Build a community marketplace like this

Join a LabA free, one-hour guided build that shows how to set up a marketplace. Online, no coding. Join the waitlist for the next session.